Giving fans new experiences at live events - and pushing the boundaries of audio-synced visual content
Black Eyed Peas: Masters of the Sun AR Tour App
#design_leadership #innovation_lead #creative_direction #UX_development #prototyping #client_solutions
The Black Eyed Peas Tour AR App transcends the traditional concert-going experience and reflects the futuristic minds that make up the Black Eyed Peas. Following the release of the
Masters of the Sun AR comic book app in 2017, the Black Eyed Peas wanted to incorporate AR into their 2018 European tour.
Trigger developed a separate app for the concert tour which leveraged audio-recognition technology to unlock AR content during each live show. Before each AR-enhanced song in the show, fans were instructed to open their app to prepare for another reveal. The reveals appeared and animated perfectly in-sync with each song and included: an appearance from Zulu-X before the show, an interactive heart activation for the song Big Love, and a large spaceship hovering over the stage playing a light show for I Gotta Feeling.
The entire project, including the tour, was devoted to constantly re-inventing approaches to the app and experiences, to gain a deeper understanding of how best to bring forth similar content for future shows and tours
Project at TRIGGER XR | 2018
