Developing classic, timeless toys that inspire the builders of tomorrow - today
Classic LEGO Playthemes
#design_leadership #innovation_lead #creative_direction #toy_design
A large majority of my time at LEGO was spent developing classic toy lines - toys that inspired the kids of today as much as they have done over the course of LEGO's lengthy history.
Developing narrative, worlds, characters and role-playing iconography - these themes were developed from the ground up. Researched with kids across the globe, and with a fine attention to detail - these toys are all packed full of stories and play ideas to stand the test of time from generation to generation.
Project at LEGO | 2006-2015
