Leveraging XR in innovative ways to connect fans of the show on digital platforms
Fox LEGO Masters AR Builder
#design_leadership #innovation_lead #creative_direction #UX_development #prototyping #client_solutions
Bringing the core creativity of FOX's LEGO Masters series to fans watching at home - "AR Builder" allowed viewers to build and share their own unique LEGO creations. A challenging spatial AR project and a world first - this execution saw us develop a full LEGO building tool accessible on the web that gave people the opportunity to play anywhere.
The main challenge was in innovating on relatively new digital platforms to bring something never seen before to audiences. Every week, users were prompted to open up their browser to explore new challenges, and try their hand at creating a new "jumbo" LEGO build in their real world. Builds could be submitted on Instagram and Twitter with tags #MasterBuilder and #Sweepstakes to earn the user a chance to win tickets to LEGOLAND, a LEGO Masters Build Box, and be featured on official LEGO Masters social channels.
A true first on for AR on the web.
Project at TRIGGER XR | 2019
