Bringing the in-person feeling and interactivity of CES to GE's clients and customers in a virtual event
GE Lighting - The C Experience
#design_leadership #innovation_lead #creative_direction #UX_development #prototyping #client_solutions
Working for GE Lighting, Trigger built two experiences for their CES digital booth: an AR-enabled mailer using QuickLook before the event and a fully dynamic website to showcase the home brand’s 2021 product line during CES 2021. GE Lighting sent out the pop-up mailer before the event in January which acted as collateral for iOS users to unlock a QuickLook 3D living room set to appear at their virtual booth at CES.
During the conference, the GE Lighting sales team were able to virtually walk attendees through a dynamic website featuring highly rendered and interactive 3D rooms with dynamic lighting to showcase each of the new GE Lighting products. The suite of interactive features made it possible for each salesperson to present their screen during virtual meetings and customize their presentation to each meeting depending on the retailer’s main consumer.
Project at TRIGGER XR | 2020
