A popular new offering in the world of collectibles - LEGO Minifigures!
LEGO Minifigure Collectibles
#design_leadership #innovation_lead #creative_direction #toy_design
LEGO Minifigures was a simple and straightforward innovation in the collectibles market - creating an entire product line out of LEGO's most iconic character. A new manufacturing and supply chain process, new designs and LEGO pieces came together to create a stellar property that's as popular today as it was when it first launched back in 2008
Project at LEGO | 2008-2012
