Big Bang LEGO IP properties - developing holistic toy, digital & TV properties
LEGO Nexo Knights
#design_leadership #innovation_lead #creative_direction #UX_development #prototyping #user_insights
LEGO Nexo Knights was a "big-bang" launch from LEGO - essentially a toy line campaign including physical, digital, TV and multiple other theme touchpoint. Kids could power themselves up as knights across this universe - by playing with toy set, the app game, or even visiting LEGO locations around the world to scan and collect digital shields
Project at LEGO | 2014-2015
