Creative personalization in LEGO retail stores around the world
LEGO Retail: Mosaic Maker
#design_leadership #innovation_lead #creative_direction #UX_development #prototyping #client_solutions
The 131st LEGO store has just opened in London’s Leicester Square, and it’s no ordinary retail store. Packed with impressive builds like a 21-foot tall, 200,000-brick LEGO statue of Big Ben, this two-story flagship store is the world’s largest at over 9800 square feet!
Trigger had the chance to add even more magic to opening day with the unveiling of the Mosaic Maker photo booth. It looks like a photo booth, but it's so much more! This digital-to-physical experience allows users to snap their photos and print pixelated self-portraits. Customers take home the prints and a huge box of LEGO bricks to create their own unique brick-built portrait containing over 2,000 elements.
Project at TRIGGER XR | 2017
