Celebrating a true design wonder - Royal Caribbean's Celebrity Edge - by providing passengers with deeply immersive audio-visual content
Royal Caribbean Celebrity Edge AR Tour
#design_leadership #innovation_lead #creative_direction #UX_development #prototyping #client_solutions
In December 2018, Celebrity Cruises launched their most luxurious ship ever, the Celebrity Edge. To further delight and excite passengers, Trigger developed an augmented reality audio-guided tour for guests to enjoy while onboard the ship.
The groundbreaking Celebrity Edge Access Tour app uses beacon technology, augmented reality, binaural audio, soundscaping, and 360º videos to introduce visitors to the ship’s most innovative spaces and restricted areas. Passengers can explore over a dozen of Celebrity Edge’s most innovative spaces onboard, including the Grand Plaza, the Magic Carpet, and the Rooftop Garden. Trigger integrated live action volumetric capture of the CEO and Chairman of Royal Caribbean Cruises, Richard Fain and Celebrity President and CEO, Lisa Lutoff-Perlo, who appear as holographic tour guides in AR, along with dancers who provide a preview of some of the ship’s live performances. 360º videos are also used to show the restricted areas of the ship such as the Galley, the Bridge, the Engine Control Room and more.
The Celebrity Edge Access Tour app is free for passengers to download and use whilst on the ship’s WiFi throughout their voyage.
Project at TRIGGER XR | 2017
