Breaking new ground with blockbuster movies!
The LEGO Movie
#design_leadership #creative_lead #creative_direction #team_leadership #product_development #IP
As Senior Design Manager & Creative Lead for the first LEGO Movie - I oversaw the product development teams that brought to life the amazing toys and playsets that accompanied this groundbreaking movie launch.
A first for LEGO in collaboration and licensing on such a large scale, the first LEGO Movie brought with it many new ways of working and specific processes needed to launch a highly entertaining movie that stayed true to the key values of LEGO - but not least created a perfectly harmonious product tie-in with exact replica toys staring throughout the feature film.
In guiding teams through new territory for the first time, a lot of new operational best-practices were were uncovered and established to support the development of future, and equally successful, movie launches.
Project at LEGO | 2013-2014
